Apparel Online India Magazine January 1st Issue 2019 | Page 19

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HOT TOPICS
April 16-30
Domestic retail, an exciting option for exporters…
But sourcing process still a challenge
Less than a decade ago, most exporters did not even consider the
domestic market as an option for increasing business... But times have
changed…, even the most accomplished exporter is looking to get a
footing into the domestic market, either working with leading Indian
brands/retailers or creating their own brands that could compete with
international brands that already exist in the market. Yet, it is not an easy
marriage and challenges remain.
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Rakesh Biyani, JMD, Future
Group
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Manu Menon, Regional Head
Quality Assurance – South &
East, Reliance Trends
“Indian consumers are becoming
more demanding on quality because
of which exporters will find it more
comfortable to work with Indian
retailers and brands. In response,
the brands/retailers will also now
turn more towards such players who
understand quality.”
Vimal Shah, Partner, Goodwill
Impex, Jaipur
“I feel most of the exporters are
doing domestic just because they
don’t have export orders as of
now and it is important to keep
the factory running. There are
less margins in domestic and with
no incentive at all; in exports we
still have some incentives, like
interest subvention or RoSL to
name a few; also the GST paid is
refunded.”
“I think previously exporters were
used to longer runs, now they
seek process – a more systematic
approach towards business.
Similarly, domestic retail in the past
hasn’t behaved in a manner that
suited the business sensibility of
the exporters, but now with scaling,
business processes are falling in
line.”
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The only dedicated
marketplace
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Haresh Mansharmani, Sourcing
Head, Mufti
“There are many things that
are very different; to start with,
domestic quantities aren’t so big
except for some brands. Say for
200 pieces and 400 styles, it is
difficult for them to programme
the machinery line-up for such
quantities.”
11 – 14
February 2019
Paris
Le Bourget
www.shawlsandscarves-paris.com
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