Apparel Online India Magazine January 1st Issue 2019 | Page 18

HOT TOPICS
May 16-31
Exploring new markets includes going online…
Surpassing many predictions, Amazon is poised to uproot Walmart as the No. 1 retailer in the US, creating a buzz among exporters supplying to the
US. This e-commerce giant is already in top spot among other apparel retailers, like Target, Kohl’s and TJ Maxx. Following the lead, many brands are
looking to leverage the online/digital advantage. After reporting a massive 57 per cent increase in its online sales at 1.5 billion Euros in 2017, Germany
based sportswear company Adidas is considering to sell more products through e-stores. The story is the same for many brands. Selling platforms may
be different, but the medium is the same. India is also picking up the trend quickly.
Amit Agarwal, Senior VP and
Country Head, Amazon India
Devangshu Dutta, Chief
Executive, Third Eyesight,
Gurgaon
“Exporters started selling
via the e-commerce
platforms to find a way to
tap into growing domestic
demand, as a hedge
against declining demand
and pricing pressures in their
export markets. Some of
them found a way to create
‘labels’ using their product
development skills and to
gain additional margins,
even though they were not
quite true consumer brands.
However, the rhythm of the
two businesses are quite
different.”
“The Global Selling Program
opened a floodgate of
opportunities for Indian
manufacturers and SMEs to
design and manufacture products
for global marketplaces and get
access to millions of Amazon
customers, and thus build global
brands. On the textile side, we
have great diversity – apparel
from Tirupur, printed bedsheets
made in Sanganer.”
Rahul Mehta, President,
CMAI, Mumbai
Ankit Aggarwal, Director,
Eves Fashion, Delhi and
Founder, Eves Pret A Porter
“Without much promotion,
we are selling 300 pieces
every day. As this business
is all about long-term
planning and there is enough
scope, we are sure to grow
further,” said a confident
Ankit. He further added that
one has to have a different
and dedicated team for this
segment and needs to be
patient due to the nature of
this business.”
Anand Jain, Director, Sarbi
Apparel, Delhi
“Order quantity for such platforms
has become double in last three-
four years; and as it will definitely
grow further, so I am working
with these platforms to secure my
future.”
18 Apparel Online India | JANUARY 1-15, 2019 | www.apparelresources.com
“It would not be accurate
to state that exporters
have started working in
a significant way with
e-commerce. In fact, they
have just about started
with offline retailers in the
domestic market, primarily
to offset their drop of export
business. E-commerce is
largely characterized by old
season merchandise (OSM)
which is offered at steep
discounts.”