Apparel Online India Magazine January 1st Issue 2019 | Page 20

HOT TOPICS HUBS Team Apparel Online travels a lot and tries to get a first-hand feel of various hubs or clusters across India. By roaming around industrial areas and streets of these hubs, AO highlighted Ludhiana, Kolkata, Madhya Pradesh, Surat and Lucknow hubs in 2018. Interestingly all these hubs are geared up for growth. Being core in knitting and garmenting, Ludhiana and Kolkata are aggressively adopting lean, expanding and adding new markets… August 1-15 Growing Kolkata leaves no stone unturned Apparel manufacturing companies across Kolkata are expanding in multiple ways. The manufacturers are adding new garment factories; big groups are into fabric capacity enhancement as well as value addition capacity; reputed exporters are adding new processing units; SMEs are upgrading themselves and installing CAD, either entering into exports or adding new product categories… April 1-15 Changing dynamics of Ludhiana’s apparel industry Ludhiana’s garment industry is full of new developments. Garment manufacturers are very proactive – investing in new technologies, expanding, adding new products, going into new markets, adopting tools like lean… Vishwajit Devnath, HOD, Printing, Kothari Processors “We are aggressively growing in prints and hopefully will be at the top position in Kolkata as far as printing is concerned. Currently, Kothari Processors is doing business of around Rs. 250 crore which is expected to be Rs. 450 crore after expansion.” Anupam Maity, Senior Merchandiser, KTC Export “We follow the market trends very much but try to give maximum variety in our products so that more and more buyers can work with us. As business is difficult, our new segment of basic or comparatively less value-added garments is a support for us.” Mridu Somani, Founder, Milestone Fashions “Yes, companies like us in Kolkata are expanding but in a different way. For them, it is not just run-of-the-mill; they are focusing on their individual strengths like our strength is ‘quality’. I don’t want to expand by ‘quantity’ but by ‘quality’ only.” “Besides helping us to diversify our products’ range, lingerie demand is increasing worldwide and also in India. So, we are adding the same in our offerings.” – Vivek Lakra, Director, Superfine Knitters “We did research on what is being offered in the market by top brands and what is the customer’s requirement. Based on this we recently launched 100% cotton denim which has the look and feel of legging. With brand WEARA, it is initially for domestic market...” – LB Maurya, MD, Maurya Exports (WEARA) “Initially we used to work with companies who gave us huge volumes but they squeezed a lot on margins. We stopped working with them and started working with the brands which are established ones, may be even small.” – Arrpiit Guptaa, Digital Marketing & Business Development Head, NG Apparels Rajendra Purohit, GR Garments We started with trading, 4 year ago in the domestic market and are now expanding into export. We have targeted good artists, legends, successful personalities across the globe and are highlighting their quotes or views through our garments. People are also appreciating this concept as it gives a message too. We have improved on PD, fit, quality to enter into exports.” 20 Apparel Online India | JANUARY 1-15, 2019 | www.apparelresources.com “We are doubling our capacity and it will take a year or two to use the full potential. Our washing unit is one of the best in northern India as we are dedicated to quality product at reasonable price… Now with 4th generation running the business, it is necessary to build a system and factory according to their mindset.” – Ashok Kumar Jain, Partner, Miniking Knitwears