Apparel Online India Magazine January 1st Issue 2019 | Page 11

EDITORIAL
guests from the brands and Government
agencies, to participating in discussions
and to actually raising questions during the
various sessions. At every conference related
to sustainable and ethical growth, we find
many domain experts passionately discussing
problems and sharing case studies, but where
are the solutions? We need real solutions;
solutions that are practical and achievable, not
those that look good on paper, but never find
the light of day!
economic constraints; buyers have to keep a
watch on how worker-friendly a factory is…
November 16-30
Indian Retail lacks
uniform sizing matrix
September 1-15
Decoding innovation
and sustainability
Every company talks about two directions –
innovation and sustainability. But how much
does the industry really understand these two
concepts is the concern. Sustainability is a
huge concept and practically every company
has given it an individual definition… it is not
just about spending money, but investing in
the future, the future of our generations and
adding value to the lives of the people.
September 16-30
Creating a realistic
baseline for
sustainability
Many times I find that the concept
of sustainability has been redefined
individualistically to suit different companies.
For a manufacturer working in the global
supply chain, the real picture can not only
be confusing but demotivating too. There
has to be a judicious mix of expectations and
TALKING INDIAN RETAIL...
Indian apparel retail market has every
potential to grow since it has the appropriate
infrastructure, supportive Government
policies, potential consumers and ambitious
manufacturers. What it does not have is the
sensibility towards fit sizes for the benefit of
its target customers. AO has recently started
focusing on Indian retail market, its overall
working and especially sourcing strategies,
as there are a lot of procedural problems still
found in manufacturing in the domestic sector.
December 16-31
Convergence of
markets blurs the gap
between global and
domestic business
The most significant change that Apparel
Online has seen this year is the increased
focus on the Indian retail market. The focused
attention that we have given for two decades
on the export market will not be diluted, but
added opportunities in Indian retail will give
exporters/manufacturers new options to grow
business in a difficult global environment. In
fact, the excitement surrounding the growing
fashion retail in India has created ripples not
only within the country but also on a global
platform.
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