Apparel Online India Magazine August 2nd Issue 2018 | Page 25

FAIR REVIEW
Team Splash (Landmark Group): Vipin Asokan (extreme left), Technical Manager – QA with his colleagues
Teams or representatives from these
companies were very much particular
about these two concepts. The team
from Being Human who visited
the event, included Purvi Joshi,
VP, International Business and
Sourcing and Saurabh Singh, Head
of Design – Menswear. “Getting
good and stable vendors who can
do the exact products which we are
expecting in terms of quality, delivery,
price, altogether is a challenge,” said
Purvi, and added, “Visiting such fairs
to observe collections and also having
the advantage of immediate discussion
with other team members gives much
more clarity.”
Saurabh shared that while doing
anything related to product
development, they are equally
eyeing how it is going to impact the
environment from a sustainable
perspective. “Some of the
international brands are doing good
work in this area which is a motivation
to all, for the same,” he added.
ESSENTIALS
The show
witnessed
visitation from
top retailers like
M&S, VF Sourcing
India, Levi’s,
Landmark Group,
Monte Carlo,
Being Human,
PVH, Arvind
Brands, Inmark
Retail and few
other upcoming
local brands/
retailers to name
a few, besides
export houses
like Gokaldas
Images, Shahi,
Texport and many
more.
Ashok Kumar Jain (R), Partner, Miniking Knitwears, Ludhiana with Aydin Kumbaraci, VP,
VAV Technology, Turkey
The Team from Monte Carlo: (L-R) Santosh, Manager PD & QA, and Varun Kumar M, Design Head – Shirt Category
Roma Singh, Merchandiser, and
Neelima Tiwari, Merchandising
Supervisor, VF Sourcing India also
shared that they came to the event
to find some sustainable fabrics, or
anything which can add sustainable
inputs to the final garment. “We focus
a lot on CSR, and our business is
also driven through sustainability,
so our priority is focused on such
issues when making buying/sourcing
decisions,” said the duo. The company
is doing a lot of work to educate its
vendors regarding sustainability.
Apart from recycled and organic
fabric, the company is looking for
similar kinds of trims also.
Some of the brands are now focusing
a lot on mutual cooperation between
various stakeholders of denim
industry to bring out the best product
which is equally sustainable too. Vipin
Asokan, Technical Manager – QA,
Team Splash (Landmark Group),
Dubai informed that being a fashion
brand and self-sourcing company,
which is looking at competing in the
Middle East market, Splash is working
in collaboration with value chain
partners from design concept to the
garment stage. “We design and then
share all aspects with the fabric and
technology companies, as also other
stakeholders. So all of them work
with proper coordination and result
comes out to be the best,” says Vipin.
The group is working with nearly 70
vendors in India.
Ludhiana-based Monte Carlo
Fashions Ltd. is having its design and
merchandising office in Bangalore
with more than 24 professionals.
“Companies from France and
Germany impressed me more
here. Not only fabric, even trims
and washing effects with futuristic
approach served my visit to the
fair as a complete package,” said
Varun Kumar M, Design Head –
Shirt Category of the brand. Shirts
contribute nearly 12 per cent of
the brand’s overall business which
is mostly outsourced from good
factories. Though, totally dedicated
to the domestic and comparatively
low-cost segment market, jeans
manufacturers from cities like
Ludhiana are equally aggressive on
sustainable and quality products.
Ashok Kumar Jain, Partner,
Miniking Knitwears, Ludhiana
who found some interesting fabric at
the fair, emphasised that it does not
matter who the customer is and what
the price range is. “We are using the
best infrastructure at every stage and
inputting best available fabric so that
we can give the best products to our
customer,” he averred.
The organisers of the event were
overwhelmed at the positivity. “This
show is our best show ever. It also
reflects how much hunger there
is for uniqueness in the domestic
market. The market has got so
much of depth and breadth now;
besides the number of players is also
increasing and business is becoming
bigger and bigger. My criteria of
success of the show depends on
whether the show can help the
industry to be more innovative, can
force them towards more PD and to
improve their market… So based
on all these parameters, the show
was quite successful,” concluded
Sandeep Agarwal, Founder,
DenimsandJeans.com.
www.apparelresources.com | AUGUST 16-31, 2018 | Apparel Online India
25