FAIR REVIEW
Reliance Industry , with its R-Elan performance fibres , has gained popularity with many denim suppliers . Many of the exhibitors were displaying products from the range
Yogi Sachdev ( second from right ), Director , SF Dyes with his team at their booth
Team Being Human : Saurabh Singh ( second from left ), Head of Design – Menswear and Purvi Joshi ( third from left ), VP , International Business and Sourcing .
Seven professionals from Inmark Retail visited the show . Ranganath Kuppur ( third from left ), Business Head , Womenswear , Kidswear and Lingerie shared that the fair was really fruitful
ESSENTIALS
The show had an interesting display area that showcased various wash and value addition techniques on jeans which were developed by international designers . To mention some : Grace Warland ( UK ), Stefan Vella ( Netherlands ), Juan Manuel Gomez ( Colombia ) and Mika Mitari ( Japan ).
TNC Co . Ltd ., the manufacturers of Creora , were very happy with the response at the fair . The company with its partners is very determined to disperse the notion that spandex is only about lycra . “ We have been focusing more on quality and technology till now , but now that we have a product range that is truly global , we will be concentrating on brand building to create awareness of our product ,” said Sangbaek Lee , Spandex Marketing Performance Unit , Hyosung . The range of spandex includes various deniers , as also chemical , chlorine and heat resistant options which are suitable for the denim industry as the fabric passes through many washing techniques and still retains its core property . The Indian team is very upbeat as many companies have shown interest in their products .
The Coats booth witnessed good visitation for both its threads and zippers ( Opti ) under the sustainability theme . With its wide range of offerings for the denim industry , the match was perfect and the team led by Rajesh Lakhanpal , Commercial Director , Coats India , who has recently joined the team , were kept busy with enquiries throughout the two-day event . “ This is my first industry event exposure in India and it is heartening to see that value products are gaining momentum with the industry here ,” noted Rajesh .
At Jeanologia , Spain , the focus again was on sustainable solutions for garment finishing – laser , ozone and e-flow . The concept was to go digital and be environment-friendly . The design software at MYR , Italy , which is a young start-up company , was on saving money , time and resources on the design process from conceptualisation to approval , including patterns for production .
Visitors indicate growing denimwear market …
Quality visitation of top Indian , as well as international brands to the show , was one aspect that reflected the increasing interest in the denim segment . Irrespective of the scale of operation and market focus , ‘ product development ’ and ‘ sustainability ’ were the two main focus areas of most of the retailers or brands in the show .
24 Apparel Online India | AUGUST 16-31 , 2018 | www . apparelresources . com