Apparel Online India Magazine August 2nd Issue 2018 | Page 23

FAIR REVIEW
Wrangler brand and the largest denim
player globally for R-Elan. Recently
the brand launched the Inficool denim
range, made from R-Elan Kooltex
fabric, for Spring/Summer 2018.
Though all the Indian denim
manufacturers at the event had
newness in their fabric, whether
attained by using speciality yarns
or washing techniques, yet denim
industry veteran and Chairman
of Diagonal Consulting, PR Roy,
who inaugurated the show felt that
Indian denim companies need to focus
more on product development, as the
market was getting very competitive
and only those companies would be
able to sustain in the long run that
had something new to show. “Indians
should start focusing on PD from
educational level, then only we can
take India to a leadership level,” he
opined.
Among the International companies,
the tie-up between Vicunha Textil
from Netherlands and Denimach,
Bangladesh attracted a lot of
attention. Using the highly sustainable
fabrics from Vicunha, Denimarch
presented denim garments that were
trendy and in-line with global fashion.
“Our Eco Denim range contains
recycled cotton and uses water
saving technology that speaks of our
commitment to sustainability. Today
many brands are looking for such
concepts and I am happy to note that
even in India, local brands have shown
great interest in this range,” said
Adbel Amouche, Country Manager,
Vicunha.
Archroma with its latest chemical
solutions was another crowd-puller,
more so as the company is recognised
for its sustainable efforts and is a
leader in supporting the industry, not
only with latest formulations but also
with technical knowhow. The Earth
Colour range of textile dyes – Diresul,
made from agricultural waste was
of interest to many of the visitors, as
was the Archroma advanced Denim
range that claims to give better results
with minimum resources. “We want
to be much more than just chemical
solution providers. We are looking to
tie-up with progressive companies to
create new trends and concepts that
are more environment-friendly and
aesthetically appealing,” said Anjani
Prasad, MD, Archroma India.
Providing extra stretch spandex
for denim, Korea based Hyosung
ESSENTIALS
Despite glut
in denim
production, there
are new players
coming into the
segment and they
are geared up to
make their space.
Similarly, some
of the garment
manufacturers are
also adding jeans
manufacturing
in their product
basket. In
upcoming issues
of Apparel Online
you will get to
know about them
in detail.
Adbel Amouche (second from right), Country Manager, Vicunha in discussion with customers
Anjani Prasad, MD, Archroma India
Team Hyosung: (standing L to R) – Nick; S B Lee; and Kunal; (sitting L to R): Vivek Kumar; M W Lee; Gaurav Prajapati;
and Dinesh Keswani
(L to R) Anudeep Nagalia, Vice President Marketing, Industrial & Exports; Rajesh Lakhanpal, Commercial Director; Ashish
Bansal, Marketing Manager; and Balasubramanian Ranganathan, Industrial Product Manager representing Coats India
www.apparelresources.com | AUGUST 16-31, 2018 | Apparel Online India
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