Apparel Online India Magazine August 1st Issue 2018 | Page 27

TEX-FILE
Suneil Halankar, Business Development Manager, Grasim Industries Ltd. was busy
attending customers
Ram Gupta (left) of Gayatri Enterprises with his team
“We have complete in-house infrastructure for metal accessories with every
test requirement for both the US and EU market in-place.”
– Ram Gupta, Gayatri Enterprises
Among the new companies, Myo-
Ho with its fully compliant narrow
fabrics and elastics was a great
draw for the visitors. “Since we are
only three years old in the market,
we have worked really hard to offer
products that match every quality
parameter required for the global
market and also are more price-
T.A.S Dhanddabani, Proprietor, AGC was very
happy with the quality of visitors
Milan Sheth of Screen Art had many interesting
3D-effect value additions on display which were an
attraction for the visitors
competitive than the price being
offered by other companies of similar
product range,” said Salil Arora,
Director, Myo Ho. The factory in
Bawana is fully compliant and has
a capacity of 1 lakh metres per day.
The company is nominated by M&S,
among other brands and is OekoTex
certified. The important differentiator
for the company is the in-house
R&D facilities which not only help
in innovating, but also provides the
flexibility to work on smaller runs
for companies looking for exclusivity.
“There is better profitability in small
runs and we are keen to feed this
market. Also, though we do generally
ask for minimum runs, if we see long-
term potential, we go ahead with the
order,” shared Salil.
Commitment to customers is indeed
an important element to success
and defining this one quality as
the reason for growth, Ram Gupta
from Gayatri Enterprises candidly
admitted that the level of quality in
product from more manufacturers
to the other is very little, but what
stands out is the responsiveness
and ability to support customers in
the most difficult times. “We have
complete in-house infrastructure
for metal accessories with every
test requirement for both the US
and EU market in-place, but that
is only one advantage. The real
edge is our constant upgradation
of facilities and ability to partner
with customers for their needs,” said
Gupta. The range of sliders, buttons
and other metal accessories was
appreciated by the premium visitors,
according to the Gayatri team.
The fair went a long way in
demonstrating the growing stature
of the local industry and the serious
intent of resource providers to
service this industry. It was evident
that the domestic brands were not
only upscaling their quality but were
also willing to pay higher for best
inputs to compete with international
brands that are making inroads
into the Indian market. Exporters
now need to be more vigilant and
effective to retain the interest of
these players, as Nitin Bhandari,
aptly summed up: “Now people in
Ludhiana prefer to work with local
brands than exporters and buyers,
as the stacks may be higher since it
is a newly developing market; but so
also is the profitability, which makes
it worth the effort.”
www.apparelresources.com | AUGUST 1-15, 2018 | Apparel Online India
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