Apparel Online India Magazine August 1st Issue 2018 | Page 17

SUSTAINABILITY
AO.LA by Alice + Olivia to begin charity at home
Alice + Olivia has taken up a
benign cause under its umbrella.
In an effort to give back to Los
Angeles’ charities, it has signed
an MoU with Nancy Davis’ Race
to Erase Multiple Sclerosis.
Approximately, 10 per cent of the
net earnings will be given away
to benefit ‘Race to Erase Multiple
Sclerosis and its Center without
Walls Program’. Recently, Alice
+ Olivia had put up a fashion
show at the 25th Anniversary
Gala of Race to Erase. As the
collaboration’s endeavour
unfolded, the pre-fall six-button
‘Good’ jean, part of its denim
and sportswear line AO.LA by
Alice + Olivia was committed
to the charitable act. Describing
it as a ‘west coaster alter ego’,
the range of AO.LA includes daily
wear skinny jeans, 1970s-inspired
flare leg styles, and conventional
cropped boot cuts. It also includes
distressed and intricately painted
style denims.
Available at Alice + Olivia stores
nationwide, aliceandolivia.com,
and at select retailers such as
Bergdorf Goodman and Neiman
Marcus locations, the retail
offerings range from US $ 198 to
US $ 295 in price. Race to erase is
a prime Multiple Sclerosis research
center. Since 1993, it has been
effectively working together on
pioneering researches with the
aim of treating and in due course
finding a cure for MS. This is not
the first time that; Alice + Olivia
has backed such a gracious cause.
Earlier 10 per cent of proceeds
from sales of the line’s ‘Good’
collection was being donated
to the Good + Foundation, an
organisation functioning to break
the cycle of family poverty.
Primark partners with UNICEF to aid
Cambodian children
Primark and UNICEF join hands
to embark on a three-year
partnership which has the sole
aim of contributing to UNICEF’s
initiative of improving education
and emergency response
status for vulnerable children.
Representatives from Primark
have reportedly confirmed the
partnership by saying that the
retailer has committed a hefty
amount of US $ 4.5 million for the
funding of an education programme
that will aid the vulnerable children
to attend and thus, continue
and complete school education
in Cambodia. Targeted support
and aid for children belonging
to minority language and ethnic
groups, girl students, and children
with disabilities; investment in
improvement of school sanitary
conditions and facilities; and
training programmes for teachers
to 337 humanitarian situations in
102 countries. Children are the
ones that are mostly stuck in such
situations as women and children
comprise 60-80 per cent of the
affected population.
in the field of positive disciplinary
approaches are some of the
activities being planned for this
venture. Apart from this, UNICEF’s
worldwide emergency response
operations also received a sum
of US $ 1.5 million contributed
by Primark. This is due to the
heavy amount of resources
that go into such responses; as
just in 2017, UNICEF provided
emergency response initiatives
Peter Power, the Executive
Director of UNICEF Ireland said,
“UNICEF is the world’s largest
humanitarian organisation for
children with operations in more
than 190 countries, and to help
fund our life-saving and life-
changing operations for children,
we are pleased to welcome
Primark’s generous contribution
for this work.” Similarly, Primark’s
CEO, Paul Marchant said, “As
an international brand, we are
excited to be collaborating with a
global organisation which shares
our commitment to making a
difference in communities that most
need support.”
www.apparelresources.com | AUGUST 1-15, 2018 | Apparel Online India
17