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Adidas , the Germany-based sportswear giant , is aiming to completely eliminate fresh plastic use from its premises , retail outlets , warehouses and supply centres . The global sportswear brand has recently announced that it will use only recycled plastic by 2024 . According to CNN , the company pledges to eliminate the use of new plastic including polyester which is used in everything – from T-shirts to innerwears . The material is a favourite in sportswear too because of its quick dryness and light weight .
Markedly , this initiative by Adidas is expected to save around 40 tonnes of plastic every year , beginning from the current year .
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It is also being reported that the brand ’ s S / S ’ 19 collection will be manufactured using 4 per cent recycled polyester . Interestingly , |
Adidas is not the only major brand that is opting to reduce the usage of plastic , the Swedish home furnishing retailer Ikea has also |
announced that it will eliminate the one-time use of plastic in its stores and restaurants . Eric Liedtke , Head of Adidas ’ Global Brands , elucidated on the development that , the company ’ s objective was to get rid of virgin polyester overall by 2024 . “ Around 50 per cent of the material used in the 920 million individual items we retail is polyester . With such high per cent of usage , it is not possible for us to make the transition in a day ,” Liedtke added . Additionally apparel labels , such as Patagonia and H & M , are already using recycled polyester in some products and sustainable luxury fashion retailer Stella McCartney has pledged to stop using virgin nylon by the next couple of years . |
Little Yellow Bird , a New Zealandbased sustainable , fair trade and ethical garment sourcing company , recently rose US $ 1.2 million to develop a tech platform which will help end slavery in the garment industry . Samantha |
Jones ( Founder ), Little Yellow Bird , through her latest endeavour Origins , will use NEM blockchain technology to track the garment products from origin to point of sale . “ Just like I did with Little Yellow Bird , I ’ m actually trying to |
solve a problem that I ’ ve faced first-hand and one that impacts people and businesses across a range of industries ,” boasted Jones . Origins is claimed to be the world ’ s first of its kind tech platform that will trace garments .
The company has become the second New Zealand venture , whereas Jones has become the first-ever woman on the globe to have a project funded by the NEM community . It ’ s pertinent to mention here that the NEM platform is a blockchain solution that assists industries to simplify the development process . According to the company , the garment sector lacks visibility and transparency which is a global issue and the customers are growingly demanding to
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have better transparency in the supply chain . “ Many apparel brands fail to track the origin of their garment manufacturing , therefore , this tech platform has a solution that will help brands solve this issue ,” opined Jones ( 28 ), who is an accomplished entrepreneur with a number of accolades , including being named as New Zealand ’ s Young Innovator of the year in 2017 . On the other hand , Jason Lee , Expansion Director of the company , Australia and New Zealand regions , said , “ The supply chain industry is one of the best areas to develop a real world blockchain use case and we are excited to support Origins in utilising the NEM blockchain technology which will be a great showcase globally .” |