Apparel Online India Magazine August 1st Issue 2018 | Page 18

COVER STORY
Kidswear by GR Garments ( Little Mee )
Kids , mens and womenswear as well as printed fabric by Kothari Processors

Growing Kolkata leaves no stone unturned

Apparel manufacturing companies across Kolkata are expanding in multiple ways . The manufacturers are adding new garment factories ; big groups are into fabric capacity enhancement as well as value addition capacity ; reputed exporters are adding new processing units ; SMEs are upgrading themselves and installing CAD , entering into exports or adding new product categories … There is a plethora of many more such examples ... Going further , the Government is equally geared up to support the ‘ emerging apparel hub ’ and those near the city , with local associations spreading awareness on marketing strategy and initiatives and consultants supporting

companies with lean concepts . Team Apparel Online explores the booming apparel segment of this promising city and the factors propelling it towards expansion beside its strategy to overcome the various challenges that will arise in this growth path .
Just a few days back , during ‘ Apparel Industry Marketing Summit ’ held in Kolkata , Rahul Mehta , President CMAI ; Sanjay K Jain , Chairman , CITI ; HKL Magu , Chairman , AEPC and many more experts associated with Kolkata ’ s apparel industry were strongly of the opinion that Kolkata ’ s apparel industry is good enough but not that dominant or aggressive in its approach as it should be in order to reach out to the global or Indian
domestic market . The companies which are marching ahead or have required ‘ aggression ’ are growing and expanding . Few such companies include Kothari Processors / Kothari Hosiery Factory , Tina Industries , Shakti Wears , Amrit Exports , among others .
One of the primary driving factor triggering this expansion has been an optimistic approach of the organisations about the future foothold , in domestic as well as in exports . The domestic market is doing well and some of these Kolkata-based companies are now eyeing the overseas market . Amrit Group , one of the popular domestic manufacturers of Kolkata , recently added a process house near
Vishwajit Devnath , HOD , Printing , Kothari Processors Mintu Bhatia , Marketing Manager , Kothari Hosiery Factory
18 Apparel Online India | AUGUST 1-15 , 2018 | www . apparelresources . com