Apparel Online India Magazine April 1st Issue 2019 | Page 35

FASHION BUSINESS
Raju Agarwal of Mangalam
Exports had similar views as he
stated, “Every buyer is different
when it comes to prints – some go
for skin prints, commonly known as
animal prints, some go for florals
while others opt for chain and scarf
prints. The trends that have been
consistent since the past several
seasons are florals and animal
prints, with the latter regaining its
popularity rapidly for the coming
seasons. We do all of these in
polyesters and its blends.”
with stripes and chain prints. We
even offer the lively animal motifs
through different techniques – we
use sequins to highlight cheetah
patterns, flock print over sheer
fabrics for leopard prints and
we also offer them in several
unconventional fabrics, such as
mesh jacquards and pleated fabrics.
The buyers are responding well to
the trend, despite the fact that it
was fading at the end of 2018.”
Multitude of
techniques, fabrics
and value additions
Manufacturers are also exploring
different techniques other than
printing in order to normalise
the saturation of animal print
garments. One such export house is
Jimmy Mode International. Bhavna
Singh, Sr. Merchandiser for the
company shed further light on the
kind of variations they are providing
now by asserting, “We have several
prints that are in trend right now –
animal prints, scarf prints and chain
prints. We want to offer the consumer
something new, which is why we
juxtapose different prints together.
For our Spring/Summer 2020
collection, we mixed animal prints
Cheetah patterns in sequins by Jimmy Mode International
Animal prints on runways for Fall/Winter 2019
When it comes to value addition,
India is known for its embroidery
prowess. Arnav Poddar from
Cheer Sagar talked about how
they include these patterns in
their embroidery-heavy offering.
He averred,“We specialise in
embroideries, coupled with
embellishments. Yet we found a way
to explore animal motifs through
our prints’ collections as they are
selling well with both kinds of
customers – the ones looking for
summer clothing and the ones more
inclined towards winterwear. We
are majorly doing polyester blends
for this print collection as they are
performing the best – fabrics like
American poly-crepes, poly-dobbys.
For finer and dressier silhouettes
such as occasionwear dresses, we
are using variations of viscose as
well. Other silhouettes that are
• Animal print is a
Spring/Summer
2019 trend and has
gone up by 50 per
cent since S/S ’18,
with brands such
as Burberry, Gucci
and Calvin Klein
leading the way.
• Animal prints
constituted the
major chunk of
product sell-outs
in the mass market
of US and UK for
Fall 2018.
• The most common
motifs were leopard,
cheetah and snake
patterns out of
the mix as per the
market trends.
• Manufacturers are
producing animal
patterns in various
ways, such as
sequins, embroidery,
or flock printing;
in fabrics such as
polyester blends,
viscose blends or
in unconventional
fabrics like mesh
jacquard and pleats.
Animal prints by embroidery expert Cheer Sagar
www.apparelresources.com | APRIL 1-15, 2019 | Apparel Online India
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