Apparel Online India Magazine April 1st Issue 2019 | Page 34

FASHION BUSINESS HAVE YOUR SAY BREAKING NEWS Tell us your news by emailing at [email protected] To read the latest sustainability news, go to https://apparelresources.com/business-news/sustainability/  Print Prowl Animal patterns surpass market territory about 8 per cent of sell-outs in the Chinese market and 6 per cent in the Indian domestic market as well. Being one of the most popular sourcing hubs for the industry, India boasts of manufacturers that are at par with these international trends as they efficiently gauge the market demands to translate them into products that the buyer picks up instantly. Team Apparel Online interacted with such manufacturers dealing with animal motifs and patterns in several ways, with explorations in fabrics, techniques, prints and silhouettes. An evergreen trend with promising future Lynn Aldrich’s fake fur and animal print swatches A nimal prints and wildlife- inspired motifs have been a favourite among the major consumer groups, putting them on the radar of buyers and manufacturers alike. This affinity towards the wild side was evident on all platforms, right from the runways and the street style of fashion capitals, trickling down to the high fashion and mass retailers along with exporters and domestic manufacturers. The recent Spring/Summer 2019 runways were packed with leopard prints as Burberry released its silky midi-skirts and Saint Laurent’s flaunted daring bodysuits while the snake print took centre stage with Off-White’s neon garments. As per Alexandra Van Houtte, Founder, of Tagwalk, the most popular search engine for fashion, “Animal print is still a Spring/Summer 2019 trend. It has gone up by 50 per cent since S/S ’18, with leading brands such as Burberry, Gucci and Calvin Klein leading the way.” As per reports by Edited.com, animal prints constituted the major chunk of product sell-outs in the mass market of US and UK for Fall 2018, with promising numbers of 15 per cent and 12 per cent, respectively. This deciphered to 34 Apparel Online India | APRIL 1-15, 2019 | www.apparelresources.com Animal prints are a hit since S/S’18 and are still in demand by consumers. Designers on the runways, street style enthusiasts in the fashion capitals, global high-fashion brands and mass retailers, along with major manufacturers, are taking cues from the wild side to cater to this trend in various fabrics, silhouettes, techniques and finishes. Deeming print to be one of the top picks by buyers for the coming season, Anbhay Sadh of Nehklank Textiles said, “We might be a manufacturing unit, but to cater to the buyers from the Chinese, European and American markets at the best levels, we have a team of designers that successfully bring in international trends for us. For Spring/Summer 2020, the trends they captured included a strong inclination towards animal patterns in a big way as big retailers like Zara are doing well with them. We are currently selling big numbers when it comes to cheetah prints and zebra stripes in earthy tones.”