Apparel Online India Magazine April 1st Issue 2019 | Page 36

FASHION BUSINESS THE LATEST NEWS HAVE YOUR SAY For the latest news on apparel and textile, make sure that you visit https://apparelresources.com/top-news/ Write to Apparel Resources, B-32, South Extension-1, New Delhi (110049), India or email: [email protected] doing well in these kinds of prints are loungewear, dresses and tunics. We add embroidery to the mix to uplift these garments as well.” ESSENTIALS “Several prints are in trend right now – animal, scarf and chain prints. We want to offer the consumer something new, which is why we juxtapose different prints together. We also offer the animal motifs through different techniques; we use sequins to highlight cheetah patterns, flock print over sheer fabrics for leopard prints; and we also offer them in several unconventional fabrics, such as mesh jacquards and pleated fabrics.” Animal motifs for smaller segments Animal print with scarf print at Jimmy Mode International – Bhavna Singh, Sr. Merchandiser, Jimmy Mode International Animal print resortwear collection by Maharana of India Kamarvy handbags with animal print and texture 36 Apparel Online India | APRIL 1-15, 2019 | www.apparelresources.com On the accessories front, manufacturers are putting their best foot forward to capture the trend. Umesh Kumar spoke on behalf of the manufacturer Kamarvy, which excels in high-value addition products, especially handicraft banjara handbags and high-fashion bridal jackets, “Animal-inspired motifs have always been our go- to for bags as we provide them in mixed media such as leather and suede mixed with embellishments, cut-outs, tassels, etc. Since these are faux goat fur and cowhide bags, you get the motifs as well as the texture to go with it. We add a touch of mirror work and beading along with leather cut-out works and our buyers are very satisfied with the final products.” Animal prints have found a way to successfully thrive in niche segments as well. Nikhil Thukral, from Maharana of India, explained, “We are doing resortwear and bias-cut dresses in a big way. It is a very niche line in high-fashion fabrics such as georgettes and chiffons. We go for all the bright prints and animal prints go well with absolutely any print that we do. The combination of such motifs with brighter counterparts such as tropicals, jewel prints go extremely well on our dresses that are aimed to provide the buyers with the perfect resortwear garments.” The strive towards sustainability might have reduced the fur and other fauna skin utilisation, but the drive towards animal- inspired aesthetics is rapidly popularising. Despite the dip in animal prints at the end of 2018, the wild flair of runways coupled with the promising offering of the manufacturers solidifies the presence of this pattern type for the upcoming seasons.