Apparel Online India Magazine April 1st Issue 2018 | Page 26

TEX-FILE
APPAREL RESOURCES NEWSLETTERS FACEBOOK FRIENDS
To subscribe, send us an email at
[e-mail] Join more than 10,000 people who are already fans of Apparel
Resources on facebook. Search for Apparel Resources at
https://www.facebook.com/apparelresources/
‘Arvind FESTIVE 2018’
DENIM FABRICS, SUPERB
BLEND OF TECHNOLOGY
AND SUSTAINABILITY
W
hen it comes to denim
products, brands and
retailers across the globe are highly
concentrated on sustainability and
maximum use of advance technology.
The same is true for the Indian
textile conglomerate Arvind Ltd.
Producing 100 million metres of
denim fabrics and 8 million denim
bottoms per year, the company is
among the global top 5 organized
denim manufacturers. It recently
organized its annual event ‘Arvind
FESTIVE 2018’ at Delhi. The event
included many of the company’s
first-time collections like E-Indigo,
Boomerang 360*, Boomerang Bounce,
Chrome Cord and Hybrid Chinos
etc. Apart from these collections,
the best part of the event was
Arvind’s presentation as it not
only had interesting displays but
also highlighted how denim has
become a way of life. Senior team of
the company is very upbeat of the
future as the company is geared
up with combined efforts of using
the best technology, sustainable
initiative and creativity resulting in
a superb collection.
Briefing about the new denim
collections, Aamir Akthar, CEO,
(Team Arvind: From left) – Andrea Petrin, Advisor – Product Innovation, Garment Wash Development; Stefano Aldighieri, Creative Director;