Apparel Online India Magazine April 1st Issue 2018 | Page 25

TEX-FILE
consumer, who has started looking
out for something special in his/
her apparel. The fact that today’s
consumer is far more discerning about
his personal as well as environmental
well-being is supporting the trend.
At Reliance, the focus is on both
performance and sustainability
polyester. Both these segments are
growing rapidly as more brands are
trying to cater to the rising consumer
demand for such apparel. “Our
B2B2C marketing approach helps
us to constantly keep track of the
end-consumers, their overt as well as
covert needs, and help our value-chain
partners to cater to new emerging
product and market segments,”
avers Bali.
The company is also very upbeat
because the market spread for
sustainable and performance product
is increasing. An average Indian is
much more aware now; most of us
are travelling globally for leisure or
for work, democratisation of data and
easy dissemination of information
in real time has brought the world
to our palms now. “The boundaries
between the local and global are
blurring. What is happening in fashion
internationally, is bound to happen
nationally and is in-a-way compelling
every business to keep innovating,”
reasons Bali. In fact, the Indian textile
market is already witnessing rapid
growth in performance segments
such as activewear. Many brands
have launched performancewear and
eco-friendly apparel ranges. This
trend is expected to continue in favour
of performance and sustainability.
“Being a large market, with relatively
low per-capita consumption, currently
the scope is really huge. Having a
large aspiring young population and
even bigger middle-class is a big plus,”
argues Bali.
Being a global leader and an
innovator, Reliance is applying its
unmatched knowledge of yarns and
fibres and strong relationship across
the textile value chain to launch a
new range of innovative fabrics –
R|Elan™. This range is a blend of
‘art’ and ‘smart’, with fabrics that
provide several attributes such as
enhanced performance, aesthetics,
and sustainability. This R|Elan™
concept is borne out of a desire to
serve growing consumer demands
for better functionality, aesthetics
and sustainability, while ensuring
each level of the value chain is also
R|Elan™ – Models presenting collection made out of R|Elan™
benefited. R|Elan™ encompasses
a wide range of fabrics providing
superior aesthetics, functionality and
sustainability.
This large superior product range can
serve multiple brands across multiple
applications. “Being the largest
integrated polyester producer in the
world, we are constantly exploring
opportunities to help our customers
and in-turn their customers with
products and services that ensure
added-value to their collections
and enable catering to the varied
consumer expectations. As such, you
would keep seeing R|Elan™ launch
new and innovative products on an
ongoing basis. Products that would
help not only create differentiated,
futuristic garment collections for the
domestic market but also help our
customers and brands to export and
compete globally,” avers Bali.
The demand for
Reliance products
is very high as
the company has
a perfect mix of
commodity as
well as speciality
polyesters
supported by
a 360-degree
customer-centric
approach.
Keeping in line with its commitment,
and after-intensive primary and
secondary research and extensive
R&D efforts, RIL has decided to
focus on 6 key growth engines
through its specialty R|Elan™
fabrics made on the following
technologies namely: R|Elan™
Kooltex – used in making activewear
apparels, R|Elan™ FreeFlow –
used in manufacturing sarees and
dress material, R|Elan™ FreeFlow
which finds its way in western and
ethnicwears, R|Elan™ SuperSoft
– used in shirting, R|Elan™
GreenGold the textile made out of
the greenest fibres in the world,
manufactured  by recycling used
PET bottles that finds its way in
trousers and denim, and R|Elan™
SuperBlack – used in suiting.
www.apparelresources.com | APRIL 1-15, 2018 | Apparel Online India
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