RESOURCE CENTRE
Lectra sets new benchmarks in Bangladesh in partnership with Aamra Resources Ltd .
When the foundation of a partnership is based on mutual respect , common business philosophy and a drive to excel , the result can only be success . And what can be a more better example of the same than the partnership between Lectra and Aamra Resources Ltd ., which has created new benchmarks for both the companies in Bangladesh . Two years in a row ( 2016 and 2017 ), Aamra Resources Ltd . has been acknowledged as Best Vendor Partner by Lectra at an exclusive event earlier this year , garnering the award of ‘ Best Partner for Software Business Development ’ and ‘ Best Cutting Room Solution Partner ’. “ We are looking for a hat-trick and with the way 2018 is progressing today , we are confident that another success chapter is on the way ,” said Sohel Ahmed , Chief Operating Officer of Aamra Resources Ltd . ( ARL ), on an optimistic note .
The growth strategy for Lectra has been very well-defined , as the technology is not a mass product and requires a very deep understanding of its nuances to even approach a customer . Its marketing efforts are very one-on-one and only companies with a mindset and willingness to implement such advance technologies are targeted . The team handling the brand under the guidance of Shamim Masudul Haque , Deputy GM – Aamra Resources Ltd ., are very passionate and motivated . “ We already have a major market share in the CAD / CAM segment and with Lectra ’ s latest Industry 4.0 strategy catching the attention of our customers , the team is gearing up to take the marketing efforts a notch higher ,” said Shamim .
Though Sohel is very honest to admit that Industry 4.0 is still a very new concept and it will take some more time for customers to fully understand its relevance . However , he shared that preparation for the future has begun . “ As a company we are aligned with the thought of investing in the future , but a lot of effort has to go into creating awareness among the industry , for which regular workshops and seminars are being organized by Aamra , both at our office and also in various locations , including customer factories ,” stated Sohel . Adding to the thought , Shamim averred , “ We are not salesmen , but partners to Lectra and for us it is equally important to update and educate the industry on why our technology is important for them and what value it can add .”
Taking the commitment for developing a modern garment industry to another level , Aamra is also investing in training . “ Just by installing technology , an industry cannot become successful , it needs trained manpower to run the technology optimally and to collect and interpret the data for maximum benefit to the factory ,” argued Shamim . Lectra has supported Aamra very effectively in training its
Shamim Masudul Haque ( L ), Deputy GM with Sohel Ahmed , Chief Operating Officer of Aamra Resources Ltd . ( ARL )
36 Apparel Online Bangladesh | MAY 2018 | www . apparelresources . com