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head back home. So they chose a partner that aligned with their vision; a big part being our commitment to sustainable growth,” shares Mahmud.
EOS Textiles, headed by Giuseppe Berto, has been in Bangladesh since 1998 and is a leading manufacturer of twill fabric. After the acquisition, Berto shall continue to be a part of the operations, which will help in maintaining a continuity of product, R & D and the way the company is run.“ The Italians are known for their innovation, quality and high-end brand commitments. We would like to learn from them while bringing in our own interventions to take the factory and its product a notch higher,” says Mahmud. The acquisition is a big push for the company to enter into new market domains as the mill is catering to really high-end brands in the fashion industry.
Mahmud firmly believes that the merger of traditional Italian values with Shasha’ s modern approach to business will create a company that will make it not only a leader in Bangladesh, but also a centre of excellence in twills in the Asian continent.“ It is a privilege to be a part of history. The factory has no competition in Bangladesh and by adding new technologies and our vision of sustainability, I can foresee
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a company that will be comparable to the best in the world,” says an elated Mahmud.
It is interesting to know that sustainability is not really new to EOS Textiles and is the only 100 per cent zero discharge company in Bangladesh. Its systems are highly efficient and it is also the only textile mill in Bangladesh that has foam finishing, so no water is being used.“ So, while the machines are in place, we will introduce sustainability in the fabric by integrating tencel, modal and stretch elements into the product for a new offering that will appeal to every market segment,” shares Mahmud. He is quick to add that the Berto name will help in getting access to high-end buyers.
The new washing plant at Shasha will cater to both denim and twill fabrics. The fact that EOS Textiles is in the same industrial zone, practically at the next door, is a big logistic advantage. And while the R & D is currently happening out of Italy, Shasha is looking to integrate the product development efforts in the future at its own design studio.“ The twill sector in Bangladesh is mostly limited to playing with shade percentages. No one has worked on weaving and finishing techniques. This is the area that we will work on to produce high-end products, not
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ESSENTIALS
“ The Italians are known for their innovation, quality and high-end brand commitments. We would like to learn from them while bringing in our own interventions to take the factory and its product a notch higher.”
– Shams Mahmud, Managing Director, Shasha Denims Limited
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thitherto seen in Bangladesh,” adds Mahmud.
The factory, as of today, produces 1.2 million yards per month but has the permission for producing 3 million yards.“ The fact that we can scale up and even get yarn from Italy gives us so many new directions to work in. Yet, the most important edge that comes from the acquisition is the transfer of knowledge. We have access to over a century of know-how in producing fabric that is revered by the best brands in the world,” reasons Mahmud. From the buyers’ point of view, it will be a major advantage as they can now have two key products from one source.
The team at Shasha is very excited about the opportunities that they can visualise and is looking to create a synergy between the companies that are different, yet similar.“ The synergy is not perceived but is actually possible and the opportunities for innovation are endless. I am looking forward to add some new technology and also duplicate the sustainable initiatives we have taken at our denim factory at EOS Textiles. Since the team at EOS is an old one, we will work together for a win-win combination of legacy and futuristic approach to business,” concludes Mahmud optimistically.
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