Apparel Online Bangladesh Magazine Magazine May 2018 | Page 34

TEXTILE UPDATE TO ADVERTISE GOING TO A GOOD EVENT? Contact Rani Mahendru [phone] (512) [email protected] Send your industry gossip, photos and news to [email protected] Shasha Denims seeks synergy of vision with acquisition of EOS Textiles A progressive company is defined by its forward-thinking mindset and execution of business activities that are benchmarks in excellence. Though Bangladesh is still struggling to be known as a country that manufactures fabric, there are a few companies that are breaking the set barriers and investing in textiles and fabric innovations which one would not expect to find in the country. Among these frontrunners, Shasha Denims Ltd. has recently made news for acquiring 40 per cent share of EOS Textiles, a sister concern of the world reputed Italian company Berto E.G. Industria Tessile S.r.L located at Dhaka EPZ. Though a young company, Shasha is considered among the most innovative denim fabric companies in Bangladesh and has earned the reputation of working with some of the most discerning brands in the world like Marks & Spencer, Zara, C&A, Cotton On, Target Australia, George, New Look, Tesco, Bestseller, Jack & Jones, Dressman, Gina Tricot, LPP, Kiabi and so on. “For us, success is not about making millions and millions of yards of fabric, but producing fabric that is unique and sustainable,” says Shams Mahmud, Managing Director, Shasha Denims Limited. He is credited for bringing in new techniques in production not only to assure quality and design, but also to ensure sustainable practices in both the fabric and processes. Having been educated abroad, with a law degree from the University of Hertfordshire in the UK and a degree in International Business and Finance from New York University in the USA, Mahmud has been exposed to global realities in retail. He understands that a country cannot thrive on low-cost and high-volume production alone. “Right from the beginning, the effort has been to run the company differently, to look for global directions, predict them in advance and be prepared before the regulations and compulsions come in,” avers Mahmud. This upfront approach has led him on to a journey of sustainability. Specialised fabric from EOS Textiles 34 Apparel Online Bangladesh | MAY 2018 | www.apparelresources.com While the company moves ahead on the path, the management continues to look for opportunities that will have a far-reaching impact in the future. And staking claims in EOS Textiles is a move in that direction. Mahmud admits that though they were not amongst the highest bidders for the Italian company, the working culture at Shasha and its shared business philosophy played a big role in sealing the deal. “The Italian giant, with a legacy of 130 years, had a very successful and profit-making business in Bangladesh, but due to personal reasons, the management wanted to