Apparel Online Bangladesh Magazine Magazine April 2018 | Page 38

TECH REVIEW THE LATEST NEWS HAVE YOUR SAY For the latest news on apparel and textile, make sure that you visit https://apparelresources.com/top-news/ Write to Apparel Resources, B-32, South Extension-1, New Delhi (110049), India or email: [email protected] W IL C OM MAKES A COMEBACK IN BANGLADESH MARKET WITH IIGM F or any company, exploring a new and a growing market comes with a lot of challenges. Easing the situation is a well-planned strategy and support from the prospective customers. Australia-based Wilcom, known for its cutting edge software for producing accurate and precise embroidery designs, is one such company that has again ventured into the Bangladesh market with a lot of enthusiasm and determination. Wilcom’s comeback after 15 years has been boosted by the introduction of its services by IIGM in Bangladesh. Now that IIGM Pvt. Ltd. has got its office in Bangladesh, Wilcom’s re-entering is supported by strong after-sales support. “Bangladesh market has potential and we wanted to penetrate the market with a value proposition. The versions of the software used here are very old,” said Janos Horvath, VP – International Sales, Wilcom International Pvt. Ltd. There is a huge gap that exists between the versions of the software used by Bangladesh exporters and what Wilcom is offering. With about 60-70 major improvements till now, the company’s biggest challenge lies in educating these exporters about the advancements that have been carried since. Training is the only way to reach out to customers and educate them, for which Wilcom has tied with two training institutes in Dhaka which will begin training in next two months. Initially looking after sales from Kolkata, the company’s product specialists will visit Bangladesh every month till the time training platform is fully set up in the country. “People don’t see downloading software for free as theft. We have to educate them about the benefits of legalised softwares and encourage them to use it,” averred Janos. Now that Wilcom has entered Bangladesh, exporters willing to invest in legalised softwares have been using pirated softwares due to non-availability. The company is also in talks with buying houses to make use of legal software as a requirement, so Wilcom is currently targeting top level exporters and manufacturers using high quality embroidery machines. For any software-based company, its’ software will not be able to deliver the claimed profits if the user is not able to fully utilize the features of the software or use just limited features. The training institutes will focus on the features of embroidery software e4.1 and how it works. Another utmost challenge is to preserve its Intellectual Property Rights by making sure only the legalised and original versions of its software are used around the globe by all its users. Optimistic about its performance in Bangladesh, Janos believes that it is the right time to re-enter the market. He explained, “Our organization in India is very strong. We have 4,000 customers behind this. Now that India market is moving towards being more smoother, it is the