Apparel Online Bangladesh Magazine August Issue 2018 | Page 45

3D scanner is a non-contact body measurement device, a sophisticated tool for taking
measurement of an individual in a fast, accurate and non-evasive way. Use of 3D body
scanning device in Mass Customisation is popular in West where customers are measured
through body scanners free of cost and measurement details are provided in a smart card.
to the customer’s specifications.
A Bespoke suit is cut by an
individual and made by highly
skilled individual craftsmen. The
pattern is made specifically for
the customer and the finished
suit will take a minimum of 50
hours of handwork and require a
series of fittings.” Currently many
luxury shirtmaking brands follow
Bespoke Manufacturing route,
where customers are required to
give fit trials.
The use of 3D body scanner
is mandatory for Mass
Customisation or Made-to-
Measure
WRONG
3D scanner is a non-contact
body measurement device, a
sophisticated tool for taking
measurement of an individual in
a fast, accurate and non-evasive
way. For Mass Customisation
or Made-to-Measure or even
for Bespoke, we can take
measurement of an individual
physically by tape measurement
also. Use of 3D body scanning
device in Mass Customisation
is popular in West where
customers are measured through
body scanners free of cost and
measurement details are provided
in a smart card. A customer
can walk in to any store (which
does not have a 3D scanner, but
is offering mass customised
garments) and after choosing
material and style specification,
the measurements are provided
through smart card. Basically
the source of body measurement
data can be any of the three: 3D
scanner, Tape measurement, and/
or Pre-determined measurements
to be selected from the list.
Teamwork sewing is common in
Mass Customisation Customisation can use technology
RIGHT Be it MC, MTM or Bespoke, the
modern technology can be used
effectively. Right from pattern
making (through CAD), fitting (may
be through E-fit software), cutting
(single ply cutter), to sewing (stand
up sewing in U-shaped layout and
overhead material handling system),
modern technology can be used for
consistent quality, faster throughput
and lower cost.
Although not mandatory, generally
world over, mass customised
merchandise are assembled in
factories working in teamwork. One of
the prime requirements of any mass
customisation is quick throughput
time; teamwork is one of the sewing
methods that offers quick throughput
time with consistent quality. Although
make through system of sewing also
offers equally quick throughput time,
it is not considered as a preferred
method of industrial manufacturing
due to inconsistent quality. Therefore,
teamwork is considered as the best
sewing method for mass customised
garment. Traditionally, Bespoke
Manufacturing used make through
system of sewing (i.e. one person
sews the complete garment); however,
nowadays due to several advantages
of teamwork or modular sewing, all
three concepts, i.e. MC, MTM and
Bespoke use teamwork.
RIGHT
All commercial Mass Customisation
and/or MTM ventures are web-
based B2C models
WRONG
One of the positive characteristics
of Mass Customisation is pick
and choose option of material,
accessories, colour, and fashion
detail in merchandise. Pick and
choose is a time-consuming process
by a customer and should be non-
intervening. Therefore, web based
Business to Customer (B2C) model
is the most frequently used, or
preferable model for front-end
interaction with customer. However,
there are many commercial MTM
service work in brick and mortar
store where pick and choose option is
done face-to-face manually.
www.apparelresources.com | August 2018 | Apparel Online Bangladesh
45