FEATURE
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CONE DENIM HAS MAINTAINED ITS
REPUTE OF BEING SYNONYMOUS
WITH AUTHENTICITY AND
SUSTAINABLE INNOVATION IN THE
DENIM ARENA.
THE CONSCIOUSNESS CHAPTER
While this initiative plants a new seed of change
within the industry, another effective collaboration
that points in the direction of sustainability is
the collaboration between Cone Denim and
Crystal, an apparel producer that uses advanced
technology. A leading name within the denim
industry, Cone Denim has maintained its repute
of being synonymous with authenticity and
sustainable innovation in the denim arena for
more than 128 years.
With this collaboration, Cone Denim has
expanded its sustainable denim offering.
The products are made from fabrics that are
produced and developed using sustainable
practices. From treating responsibly grown cotton
as the backbone of the production and recycling
materials to using environment-friendly processes,
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I APPAREL I
December 2019
the Crystal X Cone capsule collection offers
customers premium denims that are uniquely
engineered and designed for high performance
with laser technology as well.
While addressing the press about this new
initiative, Steve Maggard, President, Cone Denim,
mentioned that the Cone ® 3D experts have
launched a collection of denim fabrics that have
been responsibly produced and engineered with
optimal laser technology and finishing. He added
that Cone is committed to engaging in meaningful
collaborations with like-minded leaders across
the industry to create authentically inspired,
environmentally friendly denims, and that its tie-up
with Crystal is a pivotal move in this direction.
SUSTAINABILITY CUES
Some of the biggest names in the denim
industry—such as Levis and Guess—are
already using Tencel™ fibres to make exclusive
sustainable denim collections. Now, witnessing
that consumer consciousness is growing towards
sustainable apparel, reputed fabric collaborators
from China, India, Italy, Japan, Taiwan, Thailand,
and Turkey have come together to join hands
with Lenzing, the maker of Tencel™. Lenzing
has come up with a new collection titled
BROADBAND as a part of their Sustainable
Denim Wardrobe. This new capsule collection is
centred on environmentally conscious production
and transparency and is hoped to influence the
denim supply chain for the better.
The name of the collection has been chosen to
reflect the spectrum of products that are available