FEATURE
denim products that are made with exclusive
foam technology.
By employing this formula, Wrangler wishes
to eliminate 99 per cent of water that is typically
used in dyeing. Wrangler is one of the first brands
to embrace this innovative technology, and the
initiative too.
INITIATIVE-STARTER
One Million Liters is being spearheaded by Tejidos
Royo, a Spanish fabric brand, to save huge
volumes of water that would have otherwise
been used in denim-dyeing. As per indications,
the first contribution of water has been
donated to UNICEF for its water and sanitation
programmes. Tejidos Royo has a reputation of
prioritising its environmental performance, and
is working towards its motto of achieving the
United Nations Sustainable Development Goals
(SDG) before 2030. In order to succeed with
this plan, the brand has also implemented an
industry-first foam-dye process, using which
they are manufacturing Dry Indigo ® , an advanced
technology for ‘responsible’ denim production.
As per reports, during denim-production, an
extensive amount of water is used—the quantity
can be equated with years’ worth of water that
is used for drinking. Considering this, DryIndigo ®
uses zero per cent water in the dyeing process
and 89 per cent less chemicals, reduces energy
usage by 65 per cent, and completely eliminates
waste-water discharge.
On the other hand, Wrangler, the leading global
denim-wear label, has also recently introduced
DURING DENIM
PRODUCTION, AN
EXTENSIVE AMOUNT OF
WATER IS USED.
At this year’s Kingpins exhibition in Amsterdam,
‘One Million Liters’, which has become one of
the most prominent initiatives in the global denim
industry, was unveiled. This campaign is geared
towards showing how changing one part of the
production or manufacturing process can ignite
change on many other levels.
To raise more and more awareness, the
initiative had been opened for participation,
inviting users to select the cause for which they
wanted to donate the next million litres of water,
using the platform www.onemillionliters.com and
social media networks such as Instagram, Twitter,
Facebook, and LinkedIn.
APPAREL
I
December 2019
I
49