Apparel August 2019 Apparel August 2019 issue | Page 56

69TH NGF SPECIAL
FOR BRANDS AND
MANUFACTURERS, UDAAN
OFFERS ACCESS TO NEW,
UNTAPPED REGIONS
AND CUSTOMERS.
categories. Udaan’s marketplace facilitates
efficient and convenient transactions across the
country by offering low and the best prices, good
quality, and well-thought-out selections for its
customers. The platform acts as a catalyst to
enable transparency, accessibility, affordability,
and national reach to 15 million manufacturers,
25–30 million retailers, and 10–12 million
institutional businesses such as offices, schools,
and hotels, restaurants and cafés (HoReCa)
present in India. In addition, the platform handles
logistical and infrastructural needs connected to
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August 2019
every kind of transactions. It even offers short-
term and long-term credit facilities to retailers as
well as manufacturers (Udaan has extended its
credit facility to more than 80,000 retailers across
the country.) For brands and manufacturers,
Udaan offers access to new, untapped regions
and customers, along with marketing and sales
support. It brings to its users the power of
technology to grow their business, thus helping
them in being at par with the contemporary
nuances of carrying out trade. Udaan’s vision is to
become the chosen platform for traders across
all categories.
ADVANTAGE UDAAN
Udaan, as a B2B platform, accords several
advantages. Retailers, for instance, can buy from
over 16,000 traders and manufactures across
more than 25 cities. At least 1.3 lakh retailers
purchase products on Udaan every month. There
is a host of choices as well—retailers can choose
from a whopping 11 lakh+ designs every day,