Apparel August 2019 Apparel August 2019 issue | Page 57

69TH NGF SPECIAL not to mention over 20,000 new designs that are added daily; more than 25,000 orders are delivered to over 900 cities every day. Udaan is home to over 600 brands, of which Sparky, Mafatlal, Moonwalker, Dollar, Dixcy, Technosport, Zola, Anora, Vala’s, Lakshmipati, Rama’s, Aks, Kessi, Kayan Sarees, UFO, Cucumber, 612 League, Nauti Nati, Mini World, S Nawaz, Trident, Bella Casa, and Killer, in particular, are reaching out to a retailer base of more than three lakh in India. Udaan enables retailers to buy the latest designs directly from brands at competitive prices. Given its massive reach, it also lends brands a strong distribution base across 900+ cities, promising growth in myriad regions of India. MENSWEAR The platform sees new brand launches every week, while the Udaan app records immense traction too: 1.4 lakh visits per day, to be precise. This very factor speaks volumes about the kind of reach Udaan has managed to establish over the years. Another plus point of the platform is that retailers, traders, manufacturers, and brands can connect with over 3,000 Udaan representatives across 300+ cities. All these factors—and many more—make Udaan a true force to be reckoned with in India’s growing B2B arena. And the connection with CMAI’s 69th NGF as a title sponsor has only been a great boost for Udaan. This access to two large trading platforms has undoubtedly benefited all stakeholders of the apparel industry. WOMENSWEAR KIDS’ WEAR FASHION ACCESSORIES HOME FURNISHING APPAREL I August 2019 I 51