Apparel August 2019 Apparel August 2019 issue | Page 55

69TH NGF SPECIAL
of the Indian domestic apparel industry across
menswear, womenswear, kids’ wear, and
accessories categories. This year, in fact, the kids’
wear segment performed extremely well as it saw
a spate of bookings beyond expectations.
THE B2B CONNECTION
Participants have acknowledged that the NGFs
have helped them to diversify their distribution
base, learn about newer trends, have a better
product mix, and ensure that they have stylised
and better designs, all of which help significantly
in increasing domestic business. To drive its
fashion and clothing category, Udaan, India’s
pioneering B2B portal, which spans a multitude
of categories, was the title sponsor of the fair this
year. Organised by CMAI, NGFs are the biggest
of their kind held in the country in terms of
footfalls, number of stalls, as well as the amount
of orders placed.
In what was a splendid coming-together of
two unignorable forces of the industry, Udaan
had tied up with 45 of its premium brands,
having streamed videos of their latest catalogues,
portfolios, and experiences, which were displayed
in grand fashion at the fair—on 13 LED screens
across six halls. The 1,200-square-feet Udaan
zone right outside the registration point, along
with 12 information desks, meant interaction with
a minimum of 25,000 visitors over four days. In
fact, more than 200 Udaan representatives, part
of Udaan’s strong on-ground team that comprises
3,000 members, interacted with thousands of
visitors to ensure consistent touch.
THE 1,200-SQUARE-FEET UDAAN
ZONE RIGHT OUTSIDE THE
REGISTRATION POINT, ALONG WITH
12 INFORMATION DESKS, MEANT
INTERACTION WITH A MINIMUM OF
25,000 PEOPLE OVER FOUR DAYS.
The 69th NGF boasted more than 1,000 stalls
and a visitor turnover of 42,000, which not only
provided participating brands with immense
visibility but also earned Udaan solid credibility.
TAKING FLIGHT
Udaan is a pioneering e-commerce platform
designed for small, medium, and large businesses
in India. It prides itself on being the largest
distribution network in India, enabling retailers
anywhere in the country to source products
for their stores from manufacturers, brands,
distributors, and wholesalers across multiple
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