Annual report 2015-16 Annual report 2015-16 | Page 6

Our strategy
Our aims
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Annual Report and Financial Statements 2015 – 16

Trustees ’ Report

Strategic Report

Our strategy
Our vision : A world where hearing loss doesn ’ t limit or label people , where tinnitus is silenced – and where people value and look after their hearing .
Our purpose : We help people confronting deafness , tinnitus and hearing loss to live the life they choose . We enable them to take control of their lives and remove the barriers in their way .
Our aims
Support and Care : To help people confronting deafness , tinnitus and hearing loss to take control of their lives , so they can live the life they choose .
• We provide high-quality services , and influence others to improve their services to meet people ’ s needs .
• We seek to ensure that everyone confronting deafness , tinnitus and hearing loss gets the diagnosis and information they need to manage their condition , and any high-quality support and care they may need to live the life they choose .
Technology and Treatments : To enable people confronting deafness , tinnitus and hearing loss to take control of their lives , so they can live the life they choose .
• We fund biomedical research , encourage other funders to invest in hearing research , and drive the development and take-up of new technology .
• We seek to ensure that new technology and medical treatments are developed quickly to benefit people confronting deafness , tinnitus and hearing loss .
Equality : To campaign to remove barriers faced by people confronting deafness , tinnitus and hearing loss , so they can live the life they choose .
• We influence governments and organisations , empower people and change public attitudes .
• We seek to ensure that everyone confronting deafness , tinnitus and hearing loss has the same access – and can make the same life choices as everyone else .