Annual report 2015-16 Annual report 2015-16 | Page 5

actiononhearingloss.org.uk 5 But there’s no denying that the environment is getting more difficult. We, along with many other charities, face big challenges including cuts to vital social care and community services. Nonetheless, we’ll continue to help more people in more communities – and do it in a flexible way that meets local needs. We’ll continue to fund biomedical research that will make discoveries, leading to effective treatments. We’ll push for the development of technology, raise public awareness of hearing research, and support fundraising initiatives to give people the opportunity to show their generosity and support our vital work. We’ll empower people to access their rights, with a focus on three sectors: health and social care; education, training and the workplace; and goods, services and entertainment. We’ll step up our efforts to persuade policymakers across the UK to act on the recommendations in Hearing Matters. Of course, all this takes money. That’s why we’re committed to increasing our fundraising efforts, to generate more income – helped by a stronger public profile. Our Commercial Services team will focus on increasing sales to support the Charity’s work, while continuing to innovate and improve the quality of life for people confronting deafness, tinnitus or hearing loss. We’ll use our resources wisely. We’ll make sure our operations are lean and effective – while ensuring our staff and volunteers feel supported and valued. They are the heart of our organisation – along with our amazing members and supporters. We’re incredibly grateful for everything they do. We, together with the Board of Trustees, hope you continue to be inspired by the work we do to take action and will actively support our cause. Paul Breckell Chief Executive Stephen Hill Chairman