Annual Report 2012 - 2013 Jul 2013 | Page 49

ScotlandAs1 - MakeItHappen PR At basketballscotland, we are continuously working towards building closer relationships with our partners and key media outlets to increase the profile of basketball in Scotland. This season we have seen stronger relationships with the sportscotland Media Department, BBL and British Basketball. Multiple collaborative initiatives have taken place with consequent results on offers and promotions for basketballscotland members, increased online and media presence and overall basketball awareness. Several basketballscotland programmes and events have been featured in The LOGOC e-newsletter; sportscotland SportsFirst; sportscotland, BBL and British Basketball online channels. We have increased our presence in local and national media through identification of media opportunities and more regular communications. Responsibility - Dedication - Teamwork - Progress 46