basketballscotland Annual Report
Online Ticketing
The introduction of online ticketing for national and
international events has been well received by the
community. Online ticketing has eased the ticket sales
process.
Moreover, the introduction of this new tool has helped the
promotion of basketballscotland events.
The impact on sales is still to be compared and evaluated on the years to come, but the feedback
from the community has been highly positive. This encourages us to continue finding bespoke
solutions to reach and engage with the basketball fan in Scotland.
Brand Development
The process to develop the basketballscotland brand has started, and we will be steadily taking steps forward to
become a more marketing and communications orientated organisation. basketballscotland will continue to actively
explore different forms to create awareness about basketball in Scotland and to provide members, supporters and
partners with the best possible access to as wide as possible basketball coverage.
Sponsorship
Following its implementatio n in 2011-12, we grew the “National Team Player Sponsorship”
programme this year, with over 30 companies supporting National and Development Squad
athletes.
The funds contributed by the partners went to reducing the contribution required from the player and to enhancing
the programme. We also secured a number of team and individual player sponsors for National Squads which are
acknowledged on the sponsors’ page.
Wellbeing Alliance Ambassador Programme.
The Wellbeing Alliance sponsored the
Scotland U16 Women National Team
Senergy sponsored
Finlay and Angus Wyllie
U13 & U11 National
Development Squads
4Point sponsored Nicky Sim
Scotland U18 Men
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