Figure 1: IAMM themes and factors.
define the new standard. Moreover, use
of the IAMM is free; it is not associated
with any commercial software or service.
The second way in which the IAMM
is reminiscent of Sears, Roebuck and
Co. catalogs is that it efficiently organizes information to fit solutions to customer needs, resources and size. One size
does not fit all. Thus, IAMM guides you,
the user, toward developing an appropriately scaled analytics program making right-sized investment(s). During
your assessment, the IAMM will guide
you through a process to score analytic
maturity in three crucial areas: 1) organization, 2) analytics capability and 3)
data & infrastructure. Each one of these
three themes is further defined by the
four factors shown in Figure 1.
In the spirit of TurboTax, WebMD and
a na l y t i c s
other award-winning applications, the
IAMM asks you to answer 12 fundamental questions about your use of analytics.
Scores are entered on a 10-point scale
that identifies beginning, developing and
advanced analytics maturity. You can
then view your scorecard along with an
important benefit: customized recommendations, along with the ability to set
goals, build a plan to incrementally develop the analytics maturity score and
track progress over time.
For example, you may find you are a
3/“beginner” in a category today. Using
linked services, benchmarks and best
practices, you can determine how and
when you can achieve a 7/advanced
level. This goal-setting feature identifies
what specific actions, policies or investments are necessary to reach that level
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