Analytics Magazine Analytics Magazine, September/October 2014 | Page 18

INFO RMS in i t i at i ve s An analytics maturity model that fits The fervor of big data and business analytics have led to a bumper crop of competing analytics maturity models that can be characterized as good, better and best. By Aaron Burciaga, CAP 18 | The Sears, Roebuck and Co. catalog once offered customers products in three tiers of quality: “good,” “better” and “best.” The price