INFO RMS ini t i at i ve s
of analytic maturity. It helps you, your clients and your executives to: 1) Develop
and execute action plans; 2) justify resource investments; and 3) target key areas within the business.
You will notice that context for each of
your “as-is” and “to-be” scores is enriched
by the benchmark information provided
according to your industry – baselines by
which you can compare your business’
current and goal states against other
similar businesses. This unique feature
of the IAMM helps you create or maintain
a competitive advantage and provides
both the rationale and justification for
investments.
If you need assistance developing
your plan and improving your organization’s use of analytics, you can follow links
to INFORMS services that can help you in
the areas that are most important to you.
The committee has received questions about the security of data input by
users. The INFORMS IT department double encrypts the data to protect users’ privacy. No proprietary data is shared.
IAMM celebrated its soft launch at the
INFORMS Big Data Conference in San
Jose, Calif., in June. INFORMS IT Director Nagaraj Reddi and I unveiled it for the
many participants who turned to INFORMS
for expertise in analytics.
An active team of INFORMS practitioners from respected firms has been
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developing the IAMM for two years, carefully determining the needs of users and
noting the INFORMS model’s unique position vis-à-vis other models. The IAMM
Committee is chaired by Norm Reitter
of CANA Advisors and includes, Rob
Benson (Spinaker), John Poppelaars
(ORTEC), Jim Williams (FICO) and Aaron Burciaga (Accenture), with INFORMS
staffing by Executive Director Melissa
Moore, Communications Director Barry
List and IT Director Nagaraj Reddi.
Just as Sears, Roebuck and Co. catalogs once met customer needs with tiered
products, the INFORMS IAMM provides
tailored assessments and solutions for
right-sizing an analytics program. Complete your assessment today, fitting you
and your business to good, better or best
options for analytics maturity at https://
analyticsmaturity.informs.org/. ❙
Aaron Burciaga, CAP, is senior manager, analytics
and operations research, at Accenture. Barry List,
INFORMS director of communications, contributed
to this article.
Notes & REFERENCES
1. Reitter, Norman, and List, Barry, 2013, “Analytics
Maturity Model,