Analytics Magazine Analytics Magazine, September/October 2014 | Page 12

Analy ze T h i s ! Students, professionals need ‘data wrangling’ skills It seems irresponsible of business schools to continue to teach a core curriculum that does not reflect the increasingly central role of software programming. By Vijay Mehrotra 12 | As I write this, I am as usual frantically preparing for the new school year, which starts in just a few short days. I am once again teaching exclusively MBA students here at the University of San Francisco. This year, in addition to the core quantitative methods course and my longstanding applied statistics elective, I’m also teaching a new elective entitled “Introduction to Data Mining.” All of our analytics courses for MBA students are taught with a strong practical bent. Our core MBA course is entitled “Spreadsheets and Business Analytics,” and not surprisingly this course requires students to be very hands-on with Excel in building models and analyzing historical data. In addition, because both of my electives for this fall place a heavy emphasis on data analysis, both of them are built around the JMP software from SAS Institute. At this point, a short digression for a true confession: I have never liked computer programming. It’s not that I’m not capable of doing this kind of work – just ask me about the integration of GAMS with Mathematica in order to run numerical experiments for my dissertation! – but the reality is that programming is something that I do not for the most a n a ly t i c s - m a g a z i n e . o r g w w w. i n f o r m s . o r g