Analytics Magazine Analytics Magazine, September/October 2014 | Page 13

part enjoy. In my research, I am always looking for existing software tools (or graduate students) that I might be able to deploy to get my experiments done more quickly, and I will invariably write code from scratch only as a last resort. Given this aversion to programming, I am able to empathize with my MBA students, the vast majority of whom have little or no background with coding. Moreover, all of the same factors that have driven the proliferation