Analytics Magazine Analytics Magazine, May/June 2014 | Page 22

FO RUM organizations suffer from an imbalance with how much emphasis they should place on being smart rather than being healthy. Most organizations overemphasize trying to be smart by hiring MBAs and management consultants with a quest to achieve a run-it-by-thenumbers management style. These types of organizations miss the relevance of how important is to also be healthy – assuring that employee morale is high and employee turnover is low. To be healthy they also need to assure that managers and employees are deeply involved in understanding the leadership team’s strategic intent and direction setting. Healthy behavior improves the likelihood of employee buyin and commitment. Analytics and EPM methods are much more than numbers, dials, pulleys and levers. People matter . . . a lot. When organizations embark upon applying or expanding its use of analytics and EPM methods, I believe they need two plans: (1) an implementation plan, and (2) a communication plan. The second plan is arguably much more important than the first. WHAT DEFINES SUCCESS? Overcoming barriers is no small task. Cultural and behavioral obstacles not only include that resistance to 22 | A N A LY T I C S - M A G A Z I N E . O R G change but also include some co-workers who fear the consequences of knowing the truth. But driving social change in others is achievable. It requires motivation to want to make a difference in an organization’s performance and to provide others with insights and foresight for them to make better decisions. Overcoming barriers also requires influencing others to be more open-minded. After all, one can never choose an alternative that has not even been considered. Although I am an optimist by nature, I am also a perpetual worrier. I cannot shut out the pessimistic voice on my one shoulder constantly warning me about what can go wrong. Maybe that is OK because that voice forces me to think about contingency plans to cope with unplanned and unexpected events and outcomes. I believe we all need both voices. Just do not shut down the positive voice. It is a corny line, but where there is a will there is a way. Try not to only see the prison window bars but also the stars. Gary Cokins ([email protected]) is the founder of Analytics-Based Performance Management LLC, an advisory firm. A member of INFORMS, he is an internationally recognized expert, speaker and author in advanced cost management and performance improvement systems. He was previously a principal consultant with SAS. For more of Cokins’ unique look at the world, visit his website at www.garycokins.com. A version of this article appeared in Information Management. W W W. I N F O R M S . O R G