Analytics Magazine Analytics Magazine, May/June 2014 | Page 21

BEHAVIORAL CHANGE MANAGEMENT Organizations seem hesitant to adopt analytics and EPM methods. Is it evaluation paralysis or brain freeze? Most organizations make the mistake believing that applying analytics and EPM methods are 90 percent math and 10 percent organizational change management with employee behavior alteration. In reality it is the other way around – it is more likely 5 percent math and 95 percent about people. A problem with removing behavioral barriers to deploy analytics and EPM methods is that almost none of us have training or experience as organizational change management specialists. We are not sociologists or psychologists. However, we are learning to become like them. Our focus should be on the “why to implement” and its motivating effects on organizations rather than the “how to.” The challenge is how to alter people’s attitudes. One way to remove cultural barriers is to acknowledge a problem that all JUNE 16-19, 2014 CHICAGO www.pawcon.com Delivering on the promise of big data PRODUCED BY A NA L Y T I C S M A Y / J U N E 2 014 | 21