Analytics Magazine Analytics Magazine, May/June 2014 | Page 20

FO RUM Analyzing analysts: dreamer vs. pragmatist Analysts and EPM project managers in all industries face a common struggle: acceptance of their ideas, methods and findings by often suspicious work colleagues and managers, some of whom exhibit substantial resistance to change. BY GARY COKINS 20 | Do you have two imaginary voices that are on each of your shoulders telling you opposite messages? I do. And the voices are conflicting. One is a message of positive hope and possibilities, and the other one is of negative discouragement. The topic and context for each message involves the frustratingly slow adoption rate for applying analytics and progressive enterprise performance management (EPM) methods. Examples of EPM methods are the balanced scorecard with key performance indicators (KPIs), channel and customer profitability analysis, driver-based rolling financial forecasts and lean management techniques. I much better enjoy the inspiring messenger compared to the naysayer one. Who wouldn’t? But I have two ears, so I must listen to both voices. The negative voice is the clear-eyed pragmatist. The positive voice is the creative wild-eyed dreamer. Using a jail prisoner analogy, the pragmatist sees the prison window bars as barriers while the dreamer sees the stars in the night sky. What I am writing about is the struggle that analysts and EPM project managers in all industries have. It is with the acceptance of their ideas, methods and findings by often suspicious work colleagues and managers, some of whom exhibit substantial resistance to change. (You know the type. Their motto is, “We don’t do it that way here.”) A N A LY T I C S - M A G A Z I N E . O R G W W W. I N F O R M S . O R G