RES H AP E F RAC K I NG
For the oil and gas industry,
prescriptive analytics can
help locate fields with the
richest concentrations of
oil and gas, make pipelines
safer, and improve the
fracking process for greater
output and fewer threats to
the environment.
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have already used prescriptive analytics to
improve customer experience, reduce churn,
increase up-selling and cross-selling revenue,
streamline logistics and enhance other important applications. For the oil and gas industry,
prescriptive analytics can help locate fields
with the richest concentrations of oil and gas,
make pipelines safer, and improve the fracking
process for greater output and fewer threats to
the environment.
About 80 percent of the world’s data today
is unstructured – videos, images, sounds and
texts. Until recently, most big data analytics
technologies looked only at numbers. The oil
and gas industry looked at images and numbers, but in separate silos. However, the ability to analyze hybrid data – a combination
unstructured and structured data – provides
a much clearer and more complete picture of
the current and future problems and opportunities, along with the best actions to achieve the
desired outcomes. For example, to improve
hydraulic fracturing performance, the following
datasets must be analyzed together:
• images from well logs, mud logs, seismic
reports,
• videos from down-hole cameras of fluid flow,
• sounds from fracking recorded by fiber optic
sensors,
• texts from drillers’ and frack pumpers’ notes,
and
• numbers from production and artificial lift
data.
Taking hybrid data into account is critical
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