Analytics Magazine Analytics Magazine, March/April 2014 | Page 45

Horizontal drilling and hydraulic fracturing have made it possible to economically produce oil and gas from tight rocks. 2 million barrels of oil equivalent a day in 2013. However, while abundant, shale oil and gas can be difficult to locate and extract. Horizontal drilling and hydraulic fracturing processes are expensive and, some say, potentially harmful to the environment. Another relatively unknown fact – especially to industry outsiders – is that fracking is quite inefficient today: 80 percent of the production comes from 20 percent of the fracking stages. Today, horizontal drilling and hydraulic fracturing recover about 20 percent, probably less, of the oil in the shale rocks. According to PacWest, drillers A NA L Y T I C S will spend $31 billion in 2013 on suboptimal frack stages across 26,100 wells in the United States. In response, some of the largest oil and gas companies are using big data analytics technologies to improve their exploration and production. Big data analytics includes three categories: descriptive analytics, which tells you what happened and why; predictive analytics, which tells you what will happen; and prescriptive analytics, which tells you what will happen, when, why and how to improve this predicted future. Marketers, operations experts, financial officers and other business leaders M A R C H / A P R I L 2 014 | 45