AMZ One Step How_to_sell_on_Amazon_in_2019_(FBA_Private_Label) | Page 20

How to sell on Amazon in 2019 (FBA Private Label) - AMZ One Step
By opting for Manual Campaign, you provide Amazon with all keywords you want to advertise
on. However, it should be noted that the allotted keywords are relevant, otherwise impressions
will not be generated on them.
Step:1 – Click on Advertising from Home Page tab.
Step:2 – Select Campaign Manager.
Step:3 – Click on Create Campaign.
Step:4 – Choose Campaign Name, set Daily Budget, select Start and End date, opt for Manual
Campaign and click on Continue to Next Step.
Step:5 – Select product you want to advertise.
Step:6 – Select Default Bid and choose the keywords you want to advertise on. You can choose
keywords suggested by Amazon, or provide your own keywords. Click Save and Finish.
I have mixed opinions on these two campaigns, and recommend experimenting with both of
them before proceeding with the one that shows better results.
Some important metrics you should know:
Advertising cost of sales (ACoS): Advertising cost of sales can be calculated by dividing total
ad spent by sales generated. For example, if you spend $1 on ads and generate $5 of sales, your
ACoS would be 20%. Lower the ACoS percentage, the better it is.
Impressions: The number of times your ad was displayed is called impressions. And as far as
invalid clicks are concerned, it may take up to 3 days to remove them from your reports.
Clicks: The number of times your ad was clicked by any buyer is called clicks. It may take up to
3 days for accurate data to be provided.
Attributed sales: Sales generated by your campaign is called attributed sales. If your sales
amount exceeds attributed sales, then it means that your remaining sales are organic. It may take
up to 2 days to collect sales data.
How to optimize your PPC campaign?
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