AMZ One Step How_to_sell_on_Amazon_in_2019_(FBA_Private_Label) | Page 19

How to sell on Amazon in 2019 (FBA Private Label) - AMZ One Step
In addition, one can join the Amazon Vine Program or Early Reviewer Program to get honest
and unbiased feedback from customers.
Pay Per Click Campaign
Amazon pay per click campaigns are the most effective ways to perk up sales. Amazon PPC
Campaign increases sales and that helps you rank organically on Amazon. There are the few
things you need to manage in your campaigns like ACoS, impressions, keywords,
manual/automatic targeting - to name a few.
How PPC works?
When you advertise your private label product, Amazon shows your ad to potential buyers
depending on keywords and your product category. Sellers bid on keywords and pay per click.
Higher the bid, more impressions your listing gets. And more impressions lead to more sales.
If you are bidding lower than suggested amount by Amazon then your ad may not show up on
the front page of the search term. All ads have a sponsored sign below the title of listing. So to
make it to the front page, you must pay the required amount so as to make your customers aware
of your product. When you go for Automatic Campaign, you give Amazon the freedom to
automatically choose keywords from your listing and advertise on those keywords. Amazon
shows your ad on your competitor’s listing as well.
Steps on how to activate Automatic Campaign:
Step:1 – Click on Advertising from Home Page tab.
Step:2 – Click on Campaign Manager.
Step:3 – Select the option Create Campaign.
Step:4 – Choose Campaign Name, set Daily Budget, select Start and End Date, opt for
Automatic Campaign, and click on Continue to Next Step.
Step:5 – Select your product you want to advertise.
Step:6 – Choose Default Bid and click on Save and Finish.
18