AMZ One Step How_to_sell_on_Amazon_in_2019_(FBA_Private_Label) | Page 18

How to sell on Amazon in 2019 (FBA Private Label) - AMZ One Step
Therefore, to regain their approval and put and end to this malpractice, Amazon banned
incentivised reviews. This has made a fair game among the resellers. Now, gaining Amazon
reviews is more important than ever because customers use them as reference while purchasing
products. They have emerged as the criteria for decision-making when it comes to shopping,
which is a great way to make online shopping transparent.
To get more reviews on Amon, sellers can adopt the following techniques:
Create an E-mail List
Amazon does not allow sellers to contact its customers outside the retail sphere. So the only way
customers can be contacted is on Amazon itself, in the review section. The more reviews your
product has, the more customers will take interest in it.
However, if the response is not positive, sellers can send a confirmation email to the customer in
order to ask for feedback. Yous can ask them about their level of satisfaction and what they
didn’t like in the product.
This way, you’ll be able to turn a negative review into a positive one just because you give
importance to each and every customer. Also, it’ll help you realise the shortcomings of your
product, so that you can improve upon it.
Although it’s a long and tedious process, the result is long-term effective.
Product Insert
Product inserts intend to personally interact with the customer to help build an emotional
connection. Leaving a small ‘Thank You’ note, or a simple compliment can impress the
customer. Good packaging with product inserts will help reduce negative feedback. In this insert,
you can also appeal to them to pen down an Amazon review. This must not be confused with
customer incentivisation, as product inserts communicate with customers not incentivize them.
Professional Help
Customers are quick to write negative feedback than a positive one. It is a common
psychological set-up that makes the situation worse for sellers. Review management tools help
you get feedback and increase the reviews in a legal way, because positive responses are vital for
the growth of sellers.
There are a lot of review management softwares available in the market that would help you
boost your reviews, and ultimately sales. AMZ Finder, Feedback Five and Feedback express are
a few names of such softwares.
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