AMZ One Step How_to_sell_on_Amazon_in_2019_(FBA_Private_Label) | Page 17

How to sell on Amazon in 2019 (FBA Private Label) - AMZ One Step
With everything becoming increasingly digital, people have started preferring shopping online.
And the number keeps increasing day by day. And the customer band is not limited to a certain
age group, but includes people of all age groups and gender. While some prefer making online
purchases on their laptops, there are many who do it on the phones instead. According to a
survey, more than 62% of the smartphone users make purchases through their mobile devices.
Hence, it is very important to optimize the seller’s product page to suit a mobile phone.
To achieve this, focus must be zeroed on the SEO services of the product page - both for laptop
and mobile devices. It also calls the need to fix any drop in the sales percentage, which might be
arising out of page navigation issues. This can be done through the following:
● Optimize the Keywords: The Amazon Search Page shows top results with the trending
products. These products have unique keywords that separate them from the crowd, and
easily get featured on top search results. For trending on Amazon Search Page, you must
optimize their keyword ranking so that the customers can get an access to your products.
● Provide Amazing Deals: The product listing also rearranges according to the deals
provided by sellers. These deals, apart from product promotion, also establish a positive
image in the eyes of the consumer, thereby making them return. The sellers can offer
their products at discounted rates that will eventually help them in enhancing the product
listing. The deals provided by the seller can vary from gift vouchers, best deals, ‘buy one
get one free’, and much more.
● Improve Timings and Bounce Rate: Customers are inclined to stay at a product page
that interacts with them. To make your page rich with engaging content, you can share
videos of products, attractive infographics, add relevant statistics, and use striking meta
descriptions. This way, the buyers will stay at your page for a long time and increase the
conversion
rate.
Strategies To Gain More Reviews On Amazon
Reviews speak volumes about the authenticity of a product, as customers rely on them to cross-
check the quality of the product from descriptions. To have reviews in itself is huge for the
sellers, as it becomes a proving ground for them. Verified reviews and unverified reviews have
become very imperative for the sellers as they facilitate in gaining more traffic and boost the
sales. However, getting verified purchase reviews is a challenge in itself. In the past, sellers
could get good reviews by giving away their products for free, or at a discounted rate. Sellers
exploited this opportunity to promote their products, which was unfair to other sellers. And
eventually, customers started losing trust in these reviews.
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