NEWSTREK
Amrapaali / January 2015
THINK GLOBAL,
• Amrapaali Report
ACT LOCAL!
The phrase Think Global, Act Local has
been in use for different prospects of
planning, societal aspects, tourism,
business, etc. With this perfect thought,
public and private sectors have joined
hands with UNESCO for development of
marketing strategies and organizational
matters alongwith cultural industries.
The project titled as Paralelo 9XM,
keeping in view promoting the nine cities
of
Mexico:
Chihuahua,
Zacatecas,
Aguascalientes,
Tijuana,
Mérida,
Tlaxcala, Pachuca, Toluca and San Pedro
Cholula. The title delivers a powerful
statement that the goal of strengthening
cultural and creative industries in Mexico
starts at the local level. This project was
launched
in
2013,
by
National
Conference
of
Cultural
Municipal
Institutions
(CONAIMUC)
with
the
support from UNESCO’s International
Fund for Cultural Diversity (IFCD).
Mexican hats
Photo courtesy: Communitytable.com
17
Mayté Cordeiro, Director at CONAIMUC
remembers an instance: “In the city of
Mérida, we decided to hold a very specific
workshop, designed to bring local public
authorities and local entrepreneurs
together in one room. The goal was to
encourage them to debate and express
their needs, points of view and opinions.
They discussed. They argued. They
exchanged. And in the end, what came
out of it was the creation of a specialized
office in Mérida to help entrepreneurs in
a variety of aspects, from revising a
business project to providing advertising
media spaces for a product or service.
For the first time, entrepreneurs and
local government were working together.
And that’s great not just for the city of
Mérida, but for the whole region of
Yucatán.”
Ramón Antonio Gil Ramírez,
Pachuca, former Director of
Culture turned entrepreneur
have been a clear winner of
being part of the Paralelo 9XM.
He proudly states that, “This
project
has
helped
local
authorities understand the role
culture
plays
in
local
development processes. And
that’s
absolutely
vital
to
strengthen
the
relationship
between both sectors, because
it
ignites
changes
and
investments on a structural
level, which, in the long run,
can
generate
more
opportunities to improve the
quality of life in Hidalgo.”
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