FEATURES & BENEFITS SOUGHT
They are looking for high-quality clothing that have a strong brand name attached to it. They want timeless looks that still fit in the modern world. They want quality that can last for years to come that aren’t too expensive. They are seeking comfort and want to be seen as fashionable by their peers.
RELATIONSHIP TO THE PRODUCT
We are targeting current customers with our loyalty program and new customers by moving away from being a logo brand and creating a new ad campaign to show our brand is “ALL-American” or can be worn by anyone no matter your gender or race.
Target Audience
B