PSYCHOGRAPHICS
PERSONALITY
Our target audience is progressive and of middle-class income. They would be described as diverse, timeless, All-American, trendy, comfortable and forward thinking. One member of the household is a young adult who is either finishing their education or in the beginning part of their working life looking for something fun to wear in their day-to-day life. They are millennials so they are open-minded and enjoy using technology. They have a lot of hobbies and enjoy socializing with like-minded people. They are also fashionable and concerned about their appearances and image.
LIFESTYLE
Young professionals who are on-the-go and enjoy being fashionable. They are in the beginning phase of their working life so they are looking to invest in products that aren’t too expensive and will last. They use social media frequently and are always looking for new trends. They care about the well being of the planet and like shopping from companies who give back or support a cause.
Target Audience
A