SALES/COMMUNICATION OBJECTIVES
Sales Objectives
Increase in number of products sold by 10% for the next fiscal year.
Increase market price from $16.14 to $18.00 for the next fiscal year.
Increase fourth quarter sales by 15% after the third quarter increase of 9%
Communication Objectives
Convince consumers that American Eagle Outfitters has quality clothing, is a timeless,
diverse brand, and is moving away from being a logo brand
Create awareness about AEO’s new loyalty program
Promote American Eagle Outfitters as a quality brand for everyone
22