Research Findings
Question 7)
When was the last time you went shopping in a store? If you could please tell me what store it was and how was your experience there? If you bought anything, what was it?
Answers: our participants have either shopped yesterday or the day before. One was TJMaxx which is a free for all and messy. No customer service really, but everything is worth it if you find something awesome at a great price. Victoria Secrets, has great customer service, except maybe too much that they make feel customers feel uncomfortable.
Question 8)
How often do you make clothing purchases online? What online stores do you shop from?
Answers: The group answered that they use online shopping to get ideas. Maybe every now and then they will shop online if they have too, or if the store is not in Albuquerque like Nordstrom.
Question 9)
Have you bought from an online clothing store, even if the store is in your area? Why?
Answers: Again most of our group doesn’t shop online. Maybe if it wasn’t something not carried in store.
Question 10)
Have you purchased online from a clothing store you have never been to? Why?
Answers: Some in our group have seen cute things on social media and have ordered off of sites that are online only like modcloth and Toby.
Question 11)
How do you follow/keep up with fashion trends?
Answers: Our participants said that they use social media like pintrest and instagram to keep up on trends. Sometimes looking at store websites helps or gives ideas. Sometimes magazines if there is a celebrity on the cover they like.
Question 12)
What clothing stores do you shop at? Have you see any advertising for them? If so, where?
Answers: Our focus group had seen many online ads from H&M. On television there are ads for stores like target and TJMAXX. Direct ads like emails help too. Our group said that they are most responsive to coupons or special deals.
Question 13)
Have you ever shopped at American Eagles Outfitters? How was your experience there?
Answers: Most of the group has shopped at AEO. Their thoughts were that the quality isn’t great. More for girls than boys and when they do go shopping there it is usually looking at clearance or sales in the back. They do have good customer service and found the store was spacious. For those who do not go to AEO it was because it either outgrew their style or never fit into their style.
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