Question 14)
Have you ever visited the American Eagle Outfitters website and made a purchase? How was that experience?
Answers: Most people have visited our website they thought the website was laid out well but wasn’t special or memorable. Going over the clothes and getting the details was cool but it didn’t blow them away.
Question 15: What three words would you use to describe...?
American Eagle
preppy, comfortable, trendy
casual, all-American, classic
H & M
cheap, trendy, popular
variety, good quality for the price, crowded
Express
flashy, expensive, dressy
fashionable, good quality
Question 16)
What kind of person do you think wears...?
American Eagle
Preppy people, young (teens and young adults, all American, indie, only white people shop there
H & M
people that care about fashion and price, variety for everyone so it draws in a lot of people, is for all ages, all ethnicities shop here
Express
high class white people, somewhat upper class, young adult professionals, people who enjoy party and classy looks
Research Findings
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